Million Dollar Systems, Practices & Processes To Scale with Ease

Kick off June 27th

Time for an Oz-behind-the-curtain moment. 

I’m about to drop the biggest spoiler alert the industry has ever seen. Ready for it?


 Scaling to Millions with Ease Ain’t Just About Energetics. #isaidit


 As the coach, entrepreneur and CEO, YES, of course your energy, words, magnetism, offers, etc. etc MATTER. A lot.

But as James Clear, author of Atomic Habits, famously wrote, “You don’t rise to the level of your goals. You fall to the level of your systems.”

Those ever-touted, annoyingly elusive “ease and flow” multiple 6-figure launches, 

the spacious and balanced work weeks, 

the flexible schedule, 

the polished and sexy branding, 

and alllll the things you see big shot coaches flexing on Instagram certainly has some to do with inner work.

But it has a LOT more to do with having the backend systems, sustainable structures, well-oiled processes, and rock-solid support established that allows for wild, f*ck off expansion, without burning out.

Introducing: 

Million Dollar Systems, Practices & Processes To Scale with Ease 

Whether you’re scaling to your first 6-figure year or multiple 6-figure months, sustainable growth comes from having a tight AF business backend that structurally sets your company up for wild profitability WITHOUT the burnout.

Story Time

I’ll never forget sitting at the kitchen table of my AirBnB in Croatia, the middle of summer 2018. While my family was all sipping Aperol Spritz with their toes in the saltwater, I was inside our dark apartment, trying to figure out how to set up a digital product on ClickFunnels.

I had scaled my business to well over 6-figures, we were rapidly approaching multi-6 figures, and the simple truth was, I was working WAY too much. We had a couple of very part-time team members at the time. Our “team meetings” consisted of me sending panicked WhatsApp messages with no rhyme or reason. Spacious and hyper-detailed launch plans, repeatable processes and systems, and templates to save us time? Not a thing.

Each launch felt like reinventing the wheel.

Creating, selling, and delivering every program, a colossal drain on my life force as CEO.

Each new client we onboarded relied on my memory and reminders I set for myself in my phone to send out.

Story Time

I’ll never forget sitting at the kitchen table of my AirBnB in Croatia, the middle of summer 2018. While my family was all sipping Aperol Spritz with their toes in the saltwater, I was inside our dark apartment, trying to figure out how to set up a digital product on ClickFunnels.

I had scaled my business to well over 6-figures, we were rapidly approaching multi-6 figures, and the simple truth was, I was working WAY too much. We had a couple of very part-time team members at the time. Our “team meetings” consisted of me sending panicked WhatsApp messages with no rhyme or reason. Spacious and hyper-detailed launch plans, repeatable processes and systems, and templates to save us time? Not a thing.

Each launch felt like reinventing the wheel.

Creating, selling, and delivering every program, a colossal drain on my life force as CEO.

Each new client we onboarded relied on my memory and reminders I set for myself in my phone to send out.

In other words: We had no backend. I was the frontend AND backend of the business, and I knew that while hustle and grit took me to the 6-figure mark, it was certainly not going to take me to multi-6… or anywhere near 7-figures.

We had no scalable systems and I was working WAY outside my zone of genius.

And while I wasn’t ready to hire a full-blown team, YET, I knew that there had to be a better way to run a business and set my foundations up right, starting now.

Over the past 3 ½ years, I’ve invested multiple six-figures in hiring, nurturing, and developing the most badass team in the industry, which has enabled us to build a multi-million dollar business that FEELS as good as it looks. 

Where before we operated haphazardly, with reaction and one-off band-aid solutions, now we have repeatable, smooth, solid AF systems across the business so that everything runs like clockwork.

I’ve made every mistake in the book when it comes to team, hiring, systems, and structures…and created Baby Got Backend to help YOU set your backend up right from the start so you’ve got the essential foundation you need to scale as high as you damn well want to go.
One thing I know for sure:

is unlike any offer that exists in this industry.

Instead of me being the only one to lead this program – you AND your team (your tuition gives your team access to the entire program) are going to be learning directly from my team, the women who actually hold down the back-end of our company.

Most CEOs/coaches don’t speak to the importance of backend work because it’s not as sexy as the front-end stuff we do.

But it is ESSENTIAL – and any 7-figure + business owner (if they’re being honest) will tell you – you don’t rise this high alone. You do it with the support of backend systems that run like a well-oiled machine.

As CEO, it’s not just the show you put on in the frontend of the business that drives results.

It’s the solidness of your backend.

Whether you’re a one-woman show right now or run a multimillion dollar company of 10, Baby Got Backend gives you the thorough processes, tools, and systems you need to build a company with infinite scaling potential.

It will save you time, money, and headaches.

It condenses down the lessons, systems, processes that took me years, tears, and hundreds of thousands to get right – into bite-sized, digestible, and implementable pieces for you to set up in your own business right now.

And best of all? You get access to the content for life – so you, your team (present and future), can refer back to it at every stage of your growth.



Whether you’re a one-woman show right now or run a multimillion dollar company of 10, Baby Got Backend gives you the thorough processes, tools, and systems you need to build a company with infinite scaling potential.

It will save you time, money, and headaches.

It condenses down the lessons, systems, processes that took me years, tears, and hundreds of thousands to get right – into bite-sized, digestible, and implementable pieces for you to set up in your own business right now.

And best of all? You get access to the content for life – so you, your team (present and future), can refer back to it at every stage of your growth.


Meet Your Baby Got Backend Expert Squad

Baby Got Backend is a co-created offer WITH my team to show you the raw, naked, stripped down HOW of how we run our 7-figure + company.

Kasey Sheeran

Director of Operations

Kasey Sheeran holds down the backend of Team Cait as the full time Director of Operations. A team member for the past two and a half years, she handles everything from launch strategy to team management to client onboarding. When she’s not thinking up new automations in Zapier or fine tuning Dubsado automations, she is spending time with her live-in coworker adopted pup, Olive in the balmy state of Minnesota. 

Heather Gibson

Executive Virtual Assistant


Heather supports Team CSI with all things administration, client support, scheduling and calendar management. Her favorite things are a clean inbox and an organized schedule. Heather lives in Ontario, Canada and spends her free time hiking with her fiance and golden retriever, seeing as many live concerts as possible and doing puzzles. 

Gemma McGovern Tyler

Graphic Designer and Video Editor

Gemma is CSI’s graphic designer, creative branding strategist and video editor. This applies to creating powerful branding for new launches and editing the course video content itself. She loves to create dynamic designs using her creativity. She’s a Brit by birth - but has made her home in sunny, beautiful Tuscany where she enjoys ‘la dolce vita’. 

Sydney Chase

Social Media Manager 


Sydney is the CEO at 22 Marketing Co. and handles all social media management on Team CSI. This includes managing multiple platforms, creating content, creating graphics, posting, and engagement. Sydney loves getting to be creative and help with launches in the backend and public-facing promotions. She lives in Seattle, WA and enjoys her time exploring with her pup and trying different coffee shops.

Cait Howard

Podcast Manager

Cait Howard, owner and founder of Cait Rose Co., has been working with powerhouse women to launch and manage their podcasts since 2019. Through a combination of online business experience and technical know-how, she helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. Since startup, Cait and her team have launched multiple chart topping podcasts and produce shows with hundreds of thousands of downloads. In addition to outsourcing her podcasting talents for others, she is the creator and host of the Momentum Makers podcast where she helps women break free from analysis paralysis and start taking massive action in their lives and businesses. In between the hustle of entrepreneurship, Cait stays busy chasing two tiny humans named Emma and Olivia, loving on her hubby and business partner, Phillip and enjoying chips and queso anytime the opportunity presents itself.

Shamira Azlan

Tech & Systems Implementer


Shamira Azlan is the brain and hands behind the tech and systems in Team CSI. She makes the sales pages into a reality, helps manufacture the client experience through backend tech and allows the team to focus on their zone of geniuses while she makes sure the systems are all in check for launches. She also has a background in evergreen funnels for $100k+ a month clients, and a background in design and event planning - that’s how her brain works! When she is not making comparison charts of her favorite tech and systems, she’s spending some quality time in North Carolina with her little family of three.

Meet Your Baby Got Backend Expert Squad

Baby Got Backend is a co-created offer WITH my team to show you the raw, naked, stripped down HOW of how we run our 7-figure + company.

Kasey Sheeran

Director of Operations

Kasey Sheeran holds down the backend of Team Cait as the full time Director of Operations. A team member for the past two and a half years, she handles everything from launch strategy to team management to client onboarding. When she’s not thinking up new automations in Zapier or fine tuning Dubsado automations, she is spending time with her live-in coworker adopted pup, Olive in the balmy state of Minnesota. 

Heather Gibson

Executive Virtual Assistant


Heather supports Team CSI with all things administration, client support, scheduling and calendar management. Her favorite things are a clean inbox and an organized schedule. Heather lives in Ontario, Canada and spends her free time hiking with her fiance and golden retriever, seeing as many live concerts as possible and doing puzzles. 

Gemma McGovern Tyler

Graphic Designer and Video Editor

Gemma is CSI’s graphic designer, creative branding strategist and video editor. This applies to creating powerful branding for new launches and editing the course video content itself. She loves to create dynamic designs using her creativity. She’s a Brit by birth - but has made her home in sunny, beautiful Tuscany where she enjoys ‘la dolce vita’. 

Sydney Chase

Social Media Manager 


Sydney is the CEO at 22 Marketing Co. and handles all social media management on Team CSI. This includes managing multiple platforms, creating content, creating graphics, posting, and engagement. Sydney loves getting to be creative and help with launches in the backend and public-facing promotions. She lives in Seattle, WA and enjoys her time exploring with her pup and trying different coffee shops.

Cait Howard

Podcast Manager

Cait Howard, owner and founder of Cait Rose Co., has been working with powerhouse women to launch and manage their podcasts since 2019. Through a combination of online business experience and technical know-how, she helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. Since startup, Cait and her team have launched multiple chart topping podcasts and produce shows with hundreds of thousands of downloads. In addition to outsourcing her podcasting talents for others, she is the creator and host of the Momentum Makers podcast where she helps women break free from analysis paralysis and start taking massive action in their lives and businesses. In between the hustle of entrepreneurship, Cait stays busy chasing two tiny humans named Emma and Olivia, loving on her hubby and business partner, Phillip and enjoying chips and queso anytime the opportunity presents itself.

Shamira Azlan

Tech & Systems Implementer


Shamira Azlan is the brain and hands behind the tech and systems in Team CSI. She makes the sales pages into a reality, helps manufacture the client experience through backend tech and allows the team to focus on their zone of geniuses while she makes sure the systems are all in check for launches. She also has a background in evergreen funnels for $100k+ a month clients, and a background in design and event planning - that’s how her brain works! When she is not making comparison charts of her favorite tech and systems, she’s spending some quality time in North Carolina with her little family of three.
Here’s the Course We’re Charting Together
WEEK ONE: Systems & Organization
Module 1: Setting Up Your 7-Figure Backend Systems (File Management, Project Management, Team Communication & SOPs)
Module 2: Team Growing, Building & Management 

WEEK TWO: Tech & Tools 
Module 3: Tech Backend Systems and Tools 
Module 4: Payment Systems 
Module 5: Automated Calendar Management Systems 

WEEK THREE: Launching & Selling 
Module 6: The Complete Backend of Launching
BONUS: Launch Management Plug & Play Templates

WEEK FOUR: Marketing & Content   
Module 7: Marketing & Branding 
Module 8: Podcast Management 

WEEK FIVE: Client Management & Customer Experience
Module 9: Client Onboarding & Offboarding 
Module 10: Client & Program Management 
Module 11: External Communication & Calendar Management 

11 pre-recorded modules with accompanying module check-lists ($11,000 VALUE)

5 LIVE Q&A Sessions with Team Cait to get clarity and personalized answers as you implement new structure and systems in your business ($7,500 VALUE)

5 full weeks inside the Baby Got Backend Facebook group to ask questions and build community ($2000)

FREE access for your team to not only watch the modules, but attend the live Q&A calls! 
(Priceless - lifetime free training & development for your team over time is in the tens of thousands)

BONUS: Top Processes in our Team CSI SOP Library - additional trainings to help you set your tech & systems up correctly 
($10,000 Value)

Bonus Templates - Get the exact ClickUp templates we use for every launch and more!
 ($2000 VALUE)

TOTAL VALUE: $32,500

YOUR INVESTMENT: $2,888

Or $1555 for 2 months Or $778 for 4 months 

When you invest in your backend, you invest in the longevity, sustainability, profitability and longevity of your company.

It’s one of the easiest things to put off and one of the costliest to get wrong.

Inside BGB, you’ll see every nook and cranny behind our business and how YOU can set yourself structurally up for the scale you crave.

© 2020 Cait Scudder   Privacy Policy   |   Terms Of Use 
© 2022 Cait Scudder    Privacy Policy  |   Terms Of Use